Pride of the Deccan heartland.

From the lush plains of Kurnool, where rice isn’t just a crop but a way of life, comes Kurnool Sona Masoori known for its rich aroma and perfectly balanced texture. Soft yet firm, fragrant yet subtle, it’s the rice that turns an everyday meal into a celebration of home.

True to our roots in Telangana, every grain is carefully milled and perfected at Deccan’s Agro Hub carrying forward a legacy of purity, care, and craftsmanship that’s been loved for generations.